In an increasingly digital business landscape, the strategic integration of human interaction with advanced technologies such as automation and AI is pivotal for maximizing conversion rates and driving revenue growth. Our roundtable, titled "Driving Conversion Through Conversation," aims to unravel how an augmented digital approach can empower real, impactful human interactions in the staffing and recruitment industry.

The session will begin by addressing the essential role that personal connections play in the recruitment process, underscoring the undeniable link between genuine interactions and successful conversions. We'll explore how augmenting these personal interactions with tools such as AI and automation doesn't diminish the human element, but rather enhances it, allowing recruiters to focus on the depth and quality of conversations with candidates and clients.

We will delve into how the right tech-stack and automated communication systems can prepare the ground for meaningful interactions. By sifting through large data sets to identify the best leads or optimizing contact schedules, technology enables recruiters to engage with the right candidate at the right time, significantly boosting the chances of conversion. Automation helps manage routine tasks, freeing up recruiters to invest more time in engaging personally with candidates, thereby enhancing the recruitment experience and increasing the likelihood of successful placements.

The session will include Lauren Jones, an industry expert, who will share their insights on implementing these technologies within staffing firm operations. The discussion will highlight the careful balance necessary to ensure technology empowers rather than overshadows the human aspect of recruitment.

The interactive segment of the roundtable will invite participants to share their experiences and strategies for integrating technology with human interactions. This exchange will provide a rich compilation of practical advice and innovative ideas that can help attendees reimagine their own approaches to digital augmentation in recruitment.

To wrap up, we will look forward to the future of staffing technology, considering emerging trends and how they might influence strategies for enhancing client and candidate interactions. The session will conclude with an open Q&A, allowing for a deeper exploration of how augmented digital tools can be strategically employed to foster genuine conversations that lead to tangible conversions.


About Engage

Engage Boston is a two-day event from Tuesday, May 14, to Wednesday, May 15, where you’ll share best practices, learn from leaders, and explore the technology innovations shaping the staffing industry. Register to join your industry peers for unparalleled industry insights and tactical Bullhorn product training.

We look forward to seeing you there!


Moderators

Matt Gayleard
Matt is CloudCall’s Chief Marketing Officer. Matt is a strategic, data driven Sales and Marketing leader with a solid track record in scaling high growth tech-businesses. Matt’s previous senior leadership roles have been at companies such as Microsoft, Nokia and Orange. He’s experienced in both large Corporations and Start-ups. Building enduring global brand propositions through inspiring and leading teams in executional excellence.
Lauren Jones
Lauren B. Jones is a staffing industry powerhouse, workforce technology whiz, change management mastermind, and fierce female leader champion. As founder and newly minted President of Leap Advisory Partners, which successfully merged with Newbury Partners in 2024, Lauren leverages decades of experience to help recruiting companies become more efficient, successful, and human-focused. As a sought-after speaker, podcast co-host, author, and entrepreneur, she brings decades of experience as a technology-obsessed innovator and influencer within the staffing world.
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